Hey folks! Happy Friday before Christmas! Godspeed to all of us trying to fit a week's worth of work in Monday and Tuesday next week - we're doing the Lord's work. A couple things on my mind... 1. Human Mode Email (I made a thing!): I get maybe 20 AI-generated cold emails a day that say things like “I saw you went to Hillsdale College...” or “I love seeing your journey from Cladwell to Jumpdocs and Allsmith.org...” followed by a pitch. As AI gets smarter, I’m finding it harder to distinguish...
27 days ago • 1 min read
Hey folks! Happy snowy Friday. Sending late - back to back meetings all day. A couple things on my mind... 1. Top 8 Leads: I used this a lot when I was raising venture capital and somehow forgot about it until this week. When your funnel gets big - 100+ leads - it helps to ask a simple question: who are my top 8 favorite leads right now? Not the biggest list. The highest odds. The most exciting. The ones you most want to win. Keep those 8 at the very top of your CRM and give them extra care...
about 1 month ago • 2 min read
Hey folks! Happy Friday! A couple things on my mind... 1. Social Strategy: I watched this video on Nathan Barry Podcast this week sharing a super clear framework for thinking about types of social content that drives traffic into your funnel. I’ve shared the GAP framework before (Generally Appealing, Authority, Personal), and this is in the same vein but adds a measurement layer I really liked. Her breakdown: - Entertain: 65% of content, measure success by shares - Educate: 20% of content,...
about 1 month ago • 1 min read
Hey folks! Happy Thanksgiving! A couple things on my mind... 1. Mental Toughness: Anyone listen to the Hormozi episode this week on mental toughness? He breaks down mental toughness into 4 components - I'll give a hypothetical example of a parent with a strong willed 3 year old as a very hypothetical example (ha): - Tolerance: How long can you endure opposition before you change your behavior? (How long can you endure 3yo's acting out before you react.) - Fortitude: How much do you alter your...
about 2 months ago • 1 min read
Hey Folks! Happy Friday! A couple things on my mind… 1. ChatGPT Atlas Browser: Anybody else using Atlas? It’s Open AI’s web browser and in my pursuit of using AI as my “operating system” it has been super helpful. It also has agentic stuff built in. For example, I can tell it to start every email in my inbox that needs a reply, then go chop wood for 10 minutes while it does that. Pretty great, give it a shot. 2. Backing Off Coffee: A couple weeks ago I started getting persistent heartburn and...
about 2 months ago • 1 min read
Hey Folks! Happy Friday! You doin good? If we haven't met feel free to reply and say "hey." A couple things on my mind... 1. Marketing Calendar vs. Weekly Growth Meetings: I’ve been fractionally leading marketing for about 6 years, and my core thesis has always been to operate on a 7-day cycle where early growth is measured week by week. The issue is that this weekly lens leaves out marketing-calendar moments like Black Friday or big launches, so I’d drop reminders into our weekly sheet but...
2 months ago • 2 min read
Hey folks! Happy Friday! Today the electrician’s at our house finishing the wiring for our new sauna, and I’m giddy. Everett and I spent 12+ hours this week assembling it, and with snow in the forecast next week, we’re hoping it’s ready today. It’s a 10-man sauna, so if you want to swing by for a session, let me know. A couple things on my mind… 1. Stop Treating Your Work Like a Stepping Stone: I heard this great quote from James Clear this week: “When you stop treating your current...
2 months ago • 2 min read
Hey folks! Happy Friday! A couple things on my mind... 1. Every Platform Has It's Own "Speed": I heard this concept in a Kallaway video recently: it's that every digital platform: email, Instagram, LinkedIn, YouTube, TikTok, blogs - has a distinct pace for how people consume content. If you’re scrolling Instagram and a 35-minute YouTube video appears, you’ll skip it. You’re not in that mode. Everybody keeps ignoring this constantly and keeps trying to move people off platform (“Watch the full...
3 months ago • 1 min read
Hey folks! Happy Friday! I'm writing this a day early because Chandler and I have our last quarterly offsite of 2025 tomorrow morning (3 weeks late...) A couple things on my mind... 1. Science Of Scaling: Anybody ever read The Science of Scaling by Dr. Benjamin Hardy? I read it this week and absolutely loved it. The main idea is that for any organization to really focus, you need to create a BIG goal, and then shorten the timeline to borderline ridiculous - that will create organizational...
3 months ago • 1 min read