Hey Folks, Happy Friday from Nashville! I’ve been speaking at the Integrated mastermind group all this week - absolutely amazing hearing from folks about entrepreneurship, family, faith, and how to live a life that combines and maximizes all three. Here are my main new ideas and takeaways I got from the week. Special Integrated edition, a couple of things on my mind… 1. Radically Accept Your Wife/Children: Unlike business, your family organization is one where you start with WHO, then figure...
13 days ago • 1 min read
Hey folks! Happy Friday! A couple things on my mind... 1. Link In Bio = Dead: I've been quietly shifting a lot of my social clients away from posting a link in their bio (nobody clicks it) toward automated DM's using ManyChat. Once they're in DM's you can share more relevant content, and then over time share lead magnets. So process looks like: - They follow you - You automatically DM them and ask them if they are following for x, y, or z. - Then you send them relevant reel according to their...
20 days ago • 1 min read
Hey folks! Happy Friday! How's your bracket looking? Claude filled out mine and it's still kinda meh. A couple things on my mind... 1. Referrals 101: We're trying to generate more referrals for one of my CMO clients right now, so I have been revisiting the fundamentals of referrals. I think I read this in something from John Herman at some point, but here is the list of steps (in order): Track Referrals: If you don't know how many referrals or who's referring, you can't know if you're...
27 days ago • 1 min read
Hey Folks! Happy Friday! A couple things on my mind... 1. Manus: This is the first AI tool I've genuinely thought "maybe I should keep this to myself." (Credit to my friend Lucas Cole for the tip.) Like OpenClaw, Manus spins up multiple AI agents to complete compound tasks from a single goal. If this sounds confusing, this video gives a solid overview of the shift toward agents and how to work with Manus specifically. Real example: I had a weak landing page on kit.com where many of you signed...
about 1 month ago • 1 min read
Hey folks! Happy Friday! A couple things on my mind... 1. Stag Hunt: I heard Naval talk about this idea somewhere, and I can't stop thinking about it. It's an idea in game theory where hunters are presented with a choice: hunt for hares on their own to feed themselves, or team up together and take down a stag that can feed the whole village. I'm noticing there are a TON of my network (myself included) doing fine hunting hares consulting / doing fractional work, but I can't shake the desire to...
about 2 months ago • 1 min read
Hey folks! I'm on day 6 of single dad of 5 kids, and we're making it! (specifically thanks to my parents' help) A couple things on my mind... 1. OpenClaw: I promise I think about stuff other than AI, but this one's too good. OpenClaw is a free AI agent that can actually DO STUFF on your computer and browser - API directly into your social media, email, you name it. My favorite use case: twice a day it scans my inbox, sorts everything into junk, FYI, and needs-a-response, I tell it what to do,...
about 2 months ago • 1 min read
Hey folks! Happy Friday! We made it. A couple things on my mind... 1. Claude (Again): I said it last week and I'll say it again - if you aren't using Claude and its agentic workflows, you need to start. This week alone I: wrote a 60-page highly technical newsletter drip, made design tweaks on a website that just felt "off," and re-wrote a 7-part lead magnet sourced from Zoom calls, changing the writer and tone 3x for options. The sheer volume of work I can get through in a day right now is...
2 months ago • 1 min read
Hey folks! Hope your week is going well! A couple things on my mind... 1. Claude Is Winning: About every other month or so I'll try out Gemini, Grok, and Claude to see if they can dethrone the primary use of ChatGPT. Just did it again this week and wow. Claude is winning - like no competition. Specifically the writing style emulation and deep analysis combination has got me over the edge to become my default for marketing work. Also, their new ad campaign is so good - latching onto one key...
2 months ago • 1 min read
Hey Folks! Happy Friday! Our family has been essentially snowed in since the last time I wrote this newsletter...a couple things on my mind... 1. Push It To Sales: We just ran a campaign for a client selling a $5k coaching program, and it looks like we’ll sell out. The main reason is something I learned from John Meese: if you’re charging more than $2K, skip “marketing” and push everything directly to 1:1 sales. We still emailed and posted to 100,000+ people, but the CTA was never a landing...
3 months ago • 1 min read